$content = "";

  $content .= '<div class="sideBoxContent centeredContent">';

  $whats_new_box_counter = 0;

  while (!$random_whats_new_sidebox_product->EOF) {

    $whats_new_box_counter++;

    $whats_new_price = zen_get_products_display_price($random_whats_new_sidebox_product->fields['products_id']);

    $content .= "\n" . '  <div class="sideBoxContentItem">';

    $content .= '<a href="' . zen_href_link(zen_get_info_page($random_whats_new_sidebox_product->fields['products_id']), 'cPath=' . zen_get_generated_category_path_rev($random_whats_new_sidebox_product->fields['master_categories_id']) . '&products_id=' . $random_whats_new_sidebox_product->fields['products_id']) . '">' . zen_image(DIR_WS_IMAGES . $random_whats_new_sidebox_product->fields['products_image'], $random_whats_new_sidebox_product->fields['products_name'], SMALL_IMAGE_WIDTH, SMALL_IMAGE_HEIGHT);

    $content .= '<br />' . $random_whats_new_sidebox_product->fields['products_name'] . '</a>';

    $content .= '<div>' . $whats_new_price . '</div>';

    $content .= '</div>';

    $random_whats_new_sidebox_product->MoveNextRandom();

  }

  $content .= '</div>' . "\n";